Opt-Out Etiquette For Freebies And Newsletters

Date Added: April 24, 2008 08:01:48 AM

When you apply frequently for freebies offers, you wind up with scores of daily emails and newsletters flooding your inbox. It′s not the most convenient outcome, but it′s a small and necessary evil that comes hand in hand with getting great stuff free. And to be sure, some of these newsletters are excellent informational resources with follow–up offers and fresh, useful information.

Nevertheless, even the most avid reader couldn′t possibly read all the newsletters that will follow offers for freebies. So you have to go though your freebies and newsletter subscriptions and decide when it′s time for some to go.

But then what? Do you just block the address to the newsletter? Do you close the email account and start anew? Do you report these freebies suppliers as SPAM?

You could do those things, but that wouldn′t be very gracious. And it doesn′t promote a good environment for marketing with freebies (from which all can benefit). It wouldn′t be good form.

There is a standard etiquette that should be followed when a company providing freebies is no longer useful to you. After all, the company was good to you, and you should be respectful enough not to mark them as Spammers.

The right path to follow is to opt–out of newsletters by using the unsubscribe link provided in the email body or newsletter body of the freebies–offering company. And you shouldn′t feel bad about doing it; freebies providers don′t want to waste their time on you any more than you want your time to be wasted. They actually appreciate weeding out the excess.

If there is no convenient unsubscribe link in the email or freebies newsletter body, look for instructions regarding how to unsubscribe and follow them if they are reasonable. However, there are cases when links and reasonable instructions are not provided, and for those, you can do what you must. That′s the price a company pays for making it so difficult to exercise your right to opt–out.

Using filters and SPAM blockers to do your dirty work for you does more harm than good – it hurts the company, and hurts consumers like you that enjoy receiving freebies because companies might decide that marketing with freebies just isn′t worth the trouble. So for the good of all responsible parties involved, you should respect these companies by being courteous when unsubscribing whenever reasonable and possible.